Love & Relationships
He continues the seduction throughout the album, most successfully on the uptempo single "Why Just Be Friends," on which he sexily coos to a female acquaintance that they should get to know each other much better. "Stop, drop your fears baby come get with me, give me your tears, I got the remedy, take down your shield I'm not the enemy, I just wanna be the only one to make you happy," he sings. And on the following song, "We Need To Roll," he keeps the seduction theme going by singing about meeting a woman at a club, and after a few drinks, trying to talk her into going somewhere more private: "Let me hit this last sip of patron - ah! - and it's on," he sings. "Let's not lose this alcohol influence, yes, I want you oh so bad, No more fakin', just keep drinkin,' stop the talkin,' get to walkin'." Not too smooth, but he makes it work for him.
If there's anything that detracts from the album, it's that some of the songs are cliched and don't put a new spin on old topics, such as the baby-I-know-I-messed-up-but-now-I'm-asking-for-forgiveness ballad "Sorry" and the I want-you-back track "By Any Means." To be honest, there's not a whole lot of new ground covered on the album, but as mentioned above Joe's the type of artist who doesn't need to reinvent himself to be or stay successful.
Tucked away at the end of the album are snippets of five songs from his next album, Signature, which, when its released sometime in 2009, will be his third album in three years. The snippets, all of which are just under a minute-and-a-half in length, all sound great - better than a couple of the 11 full songs on New Man, in fact. Using the snippets is a great marketing tool, but at the same time, it makes you wonder if maybe he should have combined the best songs from the two albums into just one long album, instead of breaking it up into two releases.