Same Ol' Thing
The album's two saving graces are the first two singles, "When It Hurts" a tender, sensitive ballad about sticking with a relationship through the bad times; and "Break Ya Back (In a Good Way)," a sultry, mid-tempo track about sexual prowess. Although the two songs are completely opposite in tone and theme, they both manage to show that Avant hasn't completely lost his mojo. What he does seem to have lost though - hopefully just temporarily - is a feel for what people want from his music. His sensuality seems watered down and his romanticism is worn and tired. Thankfully, he remains a gentleman on his songs, just like he has his whole career, but the majority of the 11 songs on Avant reek of mediocrity. In a world where things move forward on a daily basis, Avant seems stuck in the early days of his career, which were about 10 years ago. But this isn't the late '90s or early 2000s, and on this album, Avant hasn't adjusted his music - even a little bit - to reflect the growth and evolution of the music industry and of his audience.
That's not to say the album is bad - it's expertly produced and well-sung - but it all sounds like the same ol' thing.





